Market Research Analysts and Marketing Specialists Salaries by State
Mean and median pay, wage percentiles, employment, and top-paying metro areas for market research analysts and marketing specialistss across the U.S. Source: BLS OEWS May 2025 (data.bls.gov OEWS tool /OESServices/combo/table, all-occupation crawl by area).
Job Outlook, 2024–2034
Source: BLS Employment Projections 2024-2034.
Salary Map
Brighter tiles = higher average pay; dashed tiles have no data. Click a state for details.
💰 Top 5 Highest-Paying States
- Massachusetts$108,600
- California$108,120
- Washington$107,970
- District of Columbia$106,270
- Delaware$105,940
📉 5 Lowest-Paying States
- West Virginia$58,360
- Mississippi$61,820
- Hawaii$64,720
- Nebraska$64,970
- North Dakota$66,940
State Rankings
| # | State | Mean | Median | Hourly | vs. U.S. | Employment |
|---|---|---|---|---|---|---|
| 1 | Massachusetts | $108,600 | $101,810 | $52 | +21.4% | 39,710 |
| 2 | California | $108,120 | $94,700 | $52 | +20.8% | 119,070 |
| 3 | Washington | $107,970 | $95,120 | $52 | +20.7% | 24,460 |
| 4 | District of Columbia | $106,270 | $98,090 | $51 | +18.8% | 6,340 |
| 5 | Delaware | $105,940 | $101,270 | $51 | +18.4% | 3,570 |
| 6 | New York | $103,270 | $98,580 | $50 | +15.4% | 80,500 |
| 7 | Colorado | $98,960 | $93,050 | $48 | +10.6% | 27,880 |
| 8 | New Jersey | $94,660 | $88,190 | $46 | +5.8% | 22,990 |
| 9 | Minnesota | $94,120 | $87,510 | $45 | +5.2% | 21,280 |
| 10 | Oregon | $90,540 | $79,150 | $44 | +1.2% | 11,310 |
| 11 | Rhode Island | $89,490 | $86,240 | $43 | +0% | 3,210 |
| 12 | North Carolina | $89,430 | $78,410 | $43 | -0.1% | 30,700 |
| 13 | Illinois | $87,940 | $79,120 | $42 | -1.7% | 40,560 |
| 14 | Virginia | $87,420 | $76,980 | $42 | -2.3% | 25,610 |
| 15 | Connecticut | $86,740 | $77,740 | $42 | -3.1% | 9,930 |
| 16 | Maryland | $85,610 | $76,370 | $41 | -4.3% | 13,570 |
| 17 | Georgia | $84,540 | $75,850 | $41 | -5.5% | 27,810 |
| 18 | South Carolina | $81,470 | $69,440 | $39 | -9% | 11,920 |
| 19 | Florida | $81,010 | $75,450 | $39 | -9.5% | 60,770 |
| 20 | Arizona | $80,310 | $71,940 | $39 | -10.3% | 15,850 |
| 21 | New Hampshire | $80,090 | $64,570 | $39 | -10.5% | 4,200 |
| 22 | Texas | $79,770 | $72,520 | $38 | -10.9% | 63,350 |
| 23 | Tennessee | $79,640 | $69,790 | $38 | -11% | 13,040 |
| 24 | Maine | $79,240 | $71,980 | $38 | -11.5% | 2,390 |
| 25 | Missouri | $78,560 | $70,140 | $38 | -12.2% | 14,890 |
| 26 | Ohio | $78,560 | $72,790 | $38 | -12.2% | 27,370 |
| 27 | Arkansas | $78,430 | $65,430 | $38 | -12.4% | 6,250 |
| 28 | Vermont | $78,420 | $74,880 | $38 | -12.4% | 860 |
| 29 | Kansas | $77,490 | $70,430 | $37 | -13.4% | 8,090 |
| 30 | Michigan | $77,240 | $66,780 | $37 | -13.7% | 24,220 |
| 31 | Pennsylvania | $77,100 | $68,760 | $37 | -13.8% | 31,040 |
| 32 | Nevada | $76,790 | $71,840 | $37 | -14.2% | 5,780 |
| 33 | South Dakota | $73,980 | $63,490 | $36 | -17.3% | 1,530 |
| 34 | Wisconsin | $73,910 | $64,800 | $36 | -17.4% | 15,600 |
| 35 | Iowa | $73,380 | $66,390 | $35 | -18% | 8,880 |
| 36 | Idaho | $73,110 | $60,970 | $35 | -18.3% | 3,780 |
| 37 | Indiana | $72,460 | $63,700 | $35 | -19% | 14,400 |
| 38 | Utah | $71,490 | $62,630 | $34 | -20.1% | 14,510 |
| 39 | Montana | $71,250 | $68,080 | $34 | -20.4% | 1,460 |
| 40 | Kentucky | $70,220 | $61,480 | $34 | -21.5% | 6,290 |
| 41 | Alaska | $70,110 | $66,710 | $34 | -21.7% | 570 |
| 42 | Wyoming | $69,760 | $60,990 | $34 | -22% | 850 |
| 43 | Oklahoma | $69,590 | $61,940 | $33 | -22.2% | 6,620 |
| 44 | Louisiana | $68,520 | $59,690 | $33 | -23.4% | 5,360 |
| 45 | Alabama | $68,500 | $59,530 | $33 | -23.5% | 8,390 |
| 46 | New Mexico | $67,090 | $61,950 | $32 | -25% | 1,610 |
| 47 | North Dakota | $66,940 | $61,580 | $32 | -25.2% | 1,550 |
| 48 | Nebraska | $64,970 | $60,000 | $31 | -27.4% | 3,780 |
| 49 | Hawaii | $64,720 | $59,390 | $31 | -27.7% | 1,610 |
| 50 | Mississippi | $61,820 | $56,640 | $30 | -30.9% | 2,620 |
| 51 | West Virginia | $58,360 | $52,340 | $28 | -34.8% | 1,650 |
Top-Paying Metro Areas
Highest median pay among 517 metro areas.
| # | Metro area | Median | Mean | Employment |
|---|---|---|---|---|
| 1 | San Jose-Sunnyvale-Santa Clara, CA | $141,960 | $154,130 | 12,710 |
| 2 | San Francisco-Oakland-Fremont, CA | $123,250 | $130,760 | 24,120 |
| 3 | Boston-Cambridge-Newton, MA-NH | $102,390 | $109,840 | 32,310 |
| 4 | Seattle-Tacoma-Bellevue, WA | $102,170 | $116,050 | 18,030 |
| 5 | New York-Newark-Jersey City, NY-NJ | $100,520 | $106,310 | 79,290 |
| 6 | Denver-Aurora-Centennial, CO | $99,040 | $103,200 | 17,000 |
| 7 | Minneapolis-St. Paul-Bloomington, MN-WI | $97,910 | $98,770 | 16,760 |
| 8 | Boulder, CO | $97,600 | $105,070 | 3,130 |
| 9 | Durham-Chapel Hill, NC | $93,110 | $107,080 | 2,740 |
| 10 | Worcester, MA | $90,300 | $96,080 | 2,030 |
Pay by Industry
Highest-paying industries employing market research analysts and marketing specialistss (BLS OEWS, by median).
| # | Industry | Median | Mean | Employment |
|---|---|---|---|---|
| 1 | Web Search Portals, Libraries, Archives, and Other Information Services | $161,220 | $156,900 | 7,900 |
| 2 | Web Search Portals, Libraries, Archives, and Other Information Services | $161,220 | $156,900 | 7,900 |
| 3 | Monetary Authorities-Central Bank | $141,020 | $144,570 | 150 |
| 4 | Monetary Authorities-Central Bank | $141,020 | $144,570 | 150 |
| 5 | Aerospace Product and Parts Manufacturing | $139,610 | $147,540 | 1,560 |
| 6 | Taxi and Limousine Service | $138,560 | $138,450 | 2,400 |
| 7 | Transit and Ground Passenger Transportation | $138,330 | $134,320 | 2,560 |
| 8 | Fossil Fuel Electric Power Generation | $137,070 | $130,120 | 230 |
| 9 | Software Publishers | $128,200 | $129,250 | 23,490 |
| 10 | Computer and Peripheral Equipment Manufacturing | $127,230 | $127,680 | 2,080 |
| 11 | Waste Treatment and Disposal | $126,920 | $116,540 | 120 |
| 12 | Research and Development in the Physical, Engineering, and Life Sciences | $124,650 | $128,780 | 6,660 |
Workforce Deep-Dive
Distribution and demographics from Census ACS (2023, self-reported). Wage figures here are ACS averages and run lower than the authoritative BLS wages above; use them for shape, not exact pay.
Annual wage distribution
Pay by age band
Education level
Full-time vs part-time
Race / ethnicity
Top fields of study
Top Skills
Most important skills for this role (O*NET importance, 1–5 scale).
Frequently Asked Questions
How much do market research analysts and marketing specialists make in the U.S.?
The median market research analysts and marketing specialists salary in the United States is $78,760 per year (mean $89,490), and about 80% earn between $43,390 and $155,480.
How much do market research analysts and marketing specialists make per hour?
Roughly $43 per hour, based on a mean annual wage of $89,490 and 2,080 work hours per year.
Which state pays market research analysts and marketing specialists the most?
Massachusetts has the highest average pay for market research analysts and marketing specialists at $108,600 per year (median $101,810).
What is the job outlook for market research analysts and marketing specialists?
Employment is projected to change +6.7% from 2024 to 2034 (Faster than average), with about 87,200 openings per year.
What People Search
Common U.S. search queries related to this occupation.