Market Research Analysts and Marketing Specialists Salary in California

Ranked #2 of 51 · CA

20.8% above U.S. average
Mean annual salary $108,120 ≈ $52/hr
Median annual salary $94,700
Employment 119,070

Salary Distribution (10th–90th percentile)

P10 $48,440P25 $65,290 Median $94,700P75 $134,630P90 $181,600

About 80% of market research analysts and marketing specialistss in California earn between $48,440 and $181,600. The blue band is the middle 50% (P25–P75); the dot marks the median.

Compared to the U.S.

California
$108,120
U.S. average
$89,490

The mean market research analysts and marketing specialists salary in California is $108,120, about 20.8% above the U.S. average ($89,490). That works out to roughly $52/hr at 2,080 hours per year.

Metro Areas in California

Metro areaMedianMeanEmployment
San Jose-Sunnyvale-Santa Clara, CA $141,960 $154,130 12,710
San Francisco-Oakland-Fremont, CA $123,250 $130,760 24,120
Los Angeles-Long Beach-Anaheim, CA $82,990 $95,930 39,390
Napa, CA $81,440 $86,140 390
North Valley-Northern Mountains Region of California nonmetropolitan area $80,540 $80,040 370
Oxnard-Thousand Oaks-Ventura, CA $80,100 $92,100 1,570
Santa Maria-Santa Barbara, CA $79,710 $90,200 960
San Diego-Chula Vista-Carlsbad, CA $79,440 $93,680

← Back to all market research analysts and marketing specialists states