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Market Research Analysts and Marketing Specialists Salary in California
Ranked #2 of 51 · CA
Salary Distribution (10th–90th percentile)
About 80% of market research analysts and marketing specialistss in California earn between $48,440 and $181,600. The blue band is the middle 50% (P25–P75); the dot marks the median.
Compared to the U.S.
The mean market research analysts and marketing specialists salary in California is $108,120, about 20.8% above the U.S. average ($89,490). That works out to roughly $52/hr at 2,080 hours per year.
Metro Areas in California
| Metro area | Median | Mean | Employment |
|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $141,960 | $154,130 | 12,710 |
| San Francisco-Oakland-Fremont, CA | $123,250 | $130,760 | 24,120 |
| Los Angeles-Long Beach-Anaheim, CA | $82,990 | $95,930 | 39,390 |
| Napa, CA | $81,440 | $86,140 | 390 |
| North Valley-Northern Mountains Region of California nonmetropolitan area | $80,540 | $80,040 | 370 |
| Oxnard-Thousand Oaks-Ventura, CA | $80,100 | $92,100 | 1,570 |
| Santa Maria-Santa Barbara, CA | $79,710 | $90,200 | 960 |
| San Diego-Chula Vista-Carlsbad, CA | $79,440 | $93,680 | — |
Frequently Asked Questions
How much do market research analysts and marketing specialists make in California?
The median market research analysts and marketing specialists salary in California is $94,700 per year (mean $108,120), and about 80% earn between $48,440 and $181,600.
How much do market research analysts and marketing specialists make per hour in California?
Roughly $52 per hour, based on a mean annual wage of $108,120 and 2,080 work hours per year.
Is California a high-paying state for market research analysts and marketing specialists?
California ranks #2 of 51 states for market research analysts and marketing specialists pay. Its mean salary of $108,120 is about 20.8% above the U.S. average of $89,490.
Which metro areas in California pay market research analysts and marketing specialists the most?
The highest-paying metro areas in California for market research analysts and marketing specialists are San Jose-Sunnyvale-Santa Clara, CA ($141,960), San Francisco-Oakland-Fremont, CA ($123,250), Los Angeles-Long Beach-Anaheim, CA ($82,990), by median annual wage.
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