Marketing Managers Salaries by State
Mean and median pay, wage percentiles, employment, and top-paying metro areas for marketing managerss across the U.S. Source: BLS OEWS May 2025 (data.bls.gov OEWS tool /OESServices/combo/table, all-occupation crawl by area).
National mean salary $177,770 ≈ $85/hr
National median salary $166,790
Total employment 395,240 nationwide
Job Outlook, 2024–2034
Source: BLS Employment Projections 2024-2034.
Projected growth +6.6%
Faster than average
Annual openings 34,300 per year (avg)
Employment 2024→2034 407,000 → 433,700 (+26,700)
Typical entry education Bachelor's degree
Salary Map
Brighter tiles = higher average pay; dashed tiles have no data. Click a state for details.
💰 Top 5 Highest-Paying States
- Massachusetts$213,230
- California$207,860
- New York$202,480
- New Jersey$198,400
- Colorado$196,210
📉 5 Lowest-Paying States
- Mississippi$120,770
- West Virginia$121,140
- Nebraska$127,360
- Alaska$130,600
- New Mexico$130,660
State Rankings
| # | State | Mean | Median | Hourly | vs. U.S. | Employment |
|---|---|---|---|---|---|---|
| 1 | Massachusetts | $213,230 | $212,020 | $103 | +19.9% | 14,270 |
| 2 | California | $207,860 | $193,620 | $100 | +16.9% | 54,660 |
| 3 | New York | $202,480 | $181,200 | $97 | +13.9% | 54,000 |
| 4 | New Jersey | $198,400 | $180,040 | $95 | +11.6% | 13,510 |
| 5 | Colorado | $196,210 | $182,730 | $94 | +10.4% | 6,010 |
| 6 | Virginia | $195,940 | $187,820 | $94 | +10.2% | 6,890 |
| 7 | District of Columbia | $194,070 | $177,170 | $93 | +9.2% | 3,470 |
| 8 | Minnesota | $191,820 | $173,300 | $92 | +7.9% | 8,500 |
| 9 | Washington | $185,590 | $172,270 | $89 | +4.4% | 8,880 |
| 10 | Connecticut | $179,330 | $169,240 | $86 | +0.9% | 5,800 |
| 11 | North Carolina | $173,660 | $165,480 | $83 | -2.3% | 10,790 |
| 12 | South Dakota | $172,390 | $167,750 | $83 | -3% | 220 |
| 13 | Oregon | $171,930 | $161,560 | $83 | -3.3% | 4,960 |
| 14 | Montana | $170,770 | $165,580 | $82 | -3.9% | — |
| 15 | Illinois | $170,370 | $162,860 | $82 | -4.2% | 21,140 |
| 16 | Georgia | $168,940 | $160,760 | $81 | -5% | 8,510 |
| 17 | Kansas | $163,980 | $154,510 | $79 | -7.8% | 1,570 |
| 18 | South Carolina | $162,650 | $143,290 | $78 | -8.5% | 3,760 |
| 19 | New Hampshire | $161,610 | $143,280 | $78 | -9.1% | 1,460 |
| 20 | Maryland | $160,240 | $154,160 | $77 | -9.9% | 6,510 |
| 21 | Texas | $159,810 | $147,880 | $77 | -10.1% | 44,680 |
| 22 | Pennsylvania | $159,270 | $150,810 | $77 | -10.4% | 13,840 |
| 23 | Florida | $159,010 | $142,620 | $76 | -10.6% | 24,820 |
| 24 | Maine | $157,080 | $135,380 | $76 | -11.6% | 1,320 |
| 25 | Wyoming | $155,840 | $161,580 | $75 | -12.3% | 100 |
| 26 | Utah | $152,090 | $139,830 | $73 | -14.4% | 6,100 |
| 27 | Arizona | $152,080 | $132,220 | $73 | -14.5% | 4,870 |
| 28 | Michigan | $150,850 | $138,510 | $73 | -15.1% | 6,620 |
| 29 | Indiana | $150,830 | $136,260 | $73 | -15.2% | 3,350 |
| 30 | Idaho | $150,750 | $142,090 | $72 | -15.2% | 1,320 |
| 31 | Arkansas | $148,230 | $136,520 | $71 | -16.6% | 1,860 |
| 32 | Ohio | $147,400 | $132,330 | $71 | -17.1% | 10,620 |
| 33 | Tennessee | $145,590 | $131,990 | $70 | -18.1% | 7,730 |
| 34 | Wisconsin | $145,300 | $133,600 | $70 | -18.3% | 4,890 |
| 35 | Missouri | $144,840 | $130,550 | $70 | -18.5% | 6,550 |
| 36 | Iowa | $139,870 | $131,120 | $67 | -21.3% | 2,210 |
| 37 | Kentucky | $138,310 | $128,930 | $67 | -22.2% | 1,930 |
| 38 | North Dakota | $136,760 | $125,580 | $66 | -23.1% | 180 |
| 39 | Oklahoma | $136,560 | $126,920 | $66 | -23.2% | 1,420 |
| 40 | Louisiana | $136,210 | $120,650 | $65 | -23.4% | 940 |
| 41 | Alabama | $135,310 | $120,160 | $65 | -23.9% | 1,540 |
| 42 | Nevada | $134,410 | $107,550 | $65 | -24.4% | 3,430 |
| 43 | Hawaii | $132,170 | $117,770 | $64 | -25.7% | 570 |
| 44 | New Mexico | $130,660 | $122,980 | $63 | -26.5% | 800 |
| 45 | Alaska | $130,600 | $116,270 | $63 | -26.5% | 240 |
| 46 | Nebraska | $127,360 | $110,570 | $61 | -28.4% | 1,910 |
| 47 | West Virginia | $121,140 | $98,750 | $58 | -31.9% | 300 |
| 48 | Mississippi | $120,770 | $100,940 | $58 | -32.1% | 770 |
Top-Paying Metro Areas
Highest median pay among 449 metro areas.
| # | Metro area | Median | Mean | Employment |
|---|---|---|---|---|
| 1 | San Jose-Sunnyvale-Santa Clara, CA | $231,370 | $255,360 | 7,300 |
| 2 | San Francisco-Oakland-Fremont, CA | $220,480 | $235,920 | 11,170 |
| 3 | Boston-Cambridge-Newton, MA-NH | $213,910 | $216,770 | 11,940 |
| 4 | Billings, MT | $212,760 | $176,460 | 160 |
| 5 | Trenton-Princeton, NJ | $208,440 | $206,860 | 1,250 |
| 6 | Topeka, KS | $205,310 | $173,590 | 190 |
| 7 | Boulder, CO | $199,570 | $210,910 | 630 |
| 8 | Worcester, MA | $199,280 | $193,510 | 590 |
| 9 | New York-Newark-Jersey City, NY-NJ | $192,840 | $207,770 | 54,730 |
| 10 | Greeley, CO | $190,410 | $196,340 | 100 |
Pay by Industry
Highest-paying industries employing marketing managerss (BLS OEWS, by median).
| # | Industry | Median | Mean | Employment |
|---|---|---|---|---|
| 1 | Aerospace Product and Parts Manufacturing | $229,900 | $221,930 | 1,140 |
| 2 | Other Electric Power Generation | $225,800 | $215,130 | 30 |
| 3 | Other Investment Pools and Funds | $223,950 | $220,020 | 70 |
| 4 | Research and Development in the Physical, Engineering, and Life Sciences | $220,190 | $227,850 | 7,380 |
| 5 | Pipeline Transportation of Crude Oil | $218,550 | $206,660 | 60 |
| 6 | Web Search Portals, Libraries, Archives, and Other Information Services | $217,930 | $241,120 | 3,120 |
| 7 | Web Search Portals, Libraries, Archives, and Other Information Services | $217,930 | $241,120 | 3,120 |
| 8 | Scientific Research and Development Services | $216,950 | $225,520 | 7,670 |
| 9 | Oil and Gas Extraction | $216,900 | $244,220 | 320 |
| 10 | Oil and Gas Extraction | $216,900 | $244,220 | 320 |
| 11 | Support Activities for Water Transportation | $216,820 | $227,430 | — |
| 12 | Sector 21 - Mining, Quarrying, and Oil and Gas Extraction | $214,830 | $247,940 | 540 |
Workforce Deep-Dive
Distribution and demographics from Census ACS (2023, self-reported). Wage figures here are ACS averages and run lower than the authoritative BLS wages above; use them for shape, not exact pay.
Annual wage distribution
Pay by age band
Education level
Full-time vs part-time
Race / ethnicity
Top fields of study
Frequently Asked Questions
How much do marketing managers make in the U.S.?
The median marketing managers salary in the United States is $166,790 per year (mean $177,770), and about 80% earn between $90,260 and $293,610.
How much do marketing managers make per hour?
Roughly $85 per hour, based on a mean annual wage of $177,770 and 2,080 work hours per year.
Which state pays marketing managers the most?
Massachusetts has the highest average pay for marketing managers at $213,230 per year (median $212,020).
What is the job outlook for marketing managers?
Employment is projected to change +6.6% from 2024 to 2034 (Faster than average), with about 34,300 openings per year.
What People Search
Common U.S. search queries related to this occupation.
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