Retail Salespersons Salary Guide 2025: $35,410 Median, -0.5% Growth
The median annual wage for retail salespersons is $35,410, or $17.02 per hour, according to the Bureau of Labor Statistics. With 3.9 million jobs, this remains one of the largest occupations in the U.S., but the field is projected to shrink slightly by 2024–2034. Here's what you need to know about pay, how to break in, and whether this career fits your plans.
How much Retail Salespersons earn
Retail salespersons earn a median of $35,410 per year. The bottom 10% make $27,210 or less, while top earners — mainly in commission-heavy roles or management-track positions — can reach $47,890 or more. The mean annual wage is $37,310.
Pay varies by industry. Auto dealers and electronic stores often pay more than clothing or general merchandise outlets. Experience and sales volume can push compensation higher, especially when commission or bonuses are part of the package.
- National median: $35,410
- 10th percentile: $27,210
- 90th percentile: $47,890
- Mean hourly: $17.94
Pay by state
Where you work heavily influences your paycheck. The highest-paying states for retail salespersons are Washington ($39,560), District of Columbia ($38,500), California ($38,440), Colorado ($37,950), and Hawaii ($37,790). These states often have higher cost of living, but the wage premium can offset it.
At the other end, the lowest-paying states are Arkansas ($29,270), West Virginia ($28,950), and Mississippi ($28,640). Even within these states, pay can vary significantly between urban and rural areas, and between types of retailers.
- Highest: WA $39,560, DC $38,500, CA $38,440, CO $37,950, HI $37,790
- Lowest: AR $29,270, WV $28,950, MS $28,640
How to become Retail Salesperson
Retail sales jobs are among the easiest to enter. Most require only a high school diploma or GED — no college degree necessary. On-the-job training is the norm, typically lasting a few days to a month, covering store policies, product knowledge, and cash handling.
Certification is not required, but completing voluntary training in customer service or sales (like from the National Retail Federation) can give you an edge. The key skills employers look for: basic math, communication, patience, and reliability. Some roles, like those in electronics or jewelry, may prefer specific product knowledge.
- Minimum education: High school diploma or equivalent
- Training: On-the-job, usually a few weeks
- No license or certification required
- Key skills: Customer service, basic math, communication
Job outlook
Employment of retail salespersons is projected to decline by 0.5% from 2024 to 2034 — a loss of about 19,000 jobs. That's below the average for all occupations, as e-commerce cuts into brick-and-mortar sales and stores automate checkout. However, about 555,800 openings are expected each year, mostly from workers leaving the field.
That annual turnover means jobs exist, but competition can be high for full-time positions with benefits. Part-time roles are common. The best opportunities may be in discount stores, grocery, or specialty retail that focus on in-person service.
- Projected change (2024–2034): -0.5% (Decline)
- Average annual openings: ~555,800
- Total employment: 3,897,860
Frequently asked questions
What is the starting salary for a retail salesperson?
The bottom 10% of retail salespersons earn $27,210 or less per year, so entry-level positions typically start around $13–$14 per hour, depending on the state and employer.
Do retail salespersons get benefits?
Full-time retail salespersons often receive benefits like health insurance and paid time off, but many positions are part-time and may not include benefits. Large retailers tend to offer more comprehensive packages.
How can I increase my earnings as a retail salesperson?
Focus on commission-based roles (like electronics, furniture, or auto sales), gain experience in specialty products, or move into supervisory or management positions. Some retailers also offer performance bonuses.
Salary figures are U.S. Bureau of Labor Statistics estimates (OEWS / Employment Projections). For informational purposes only; not career or financial advice. See the full Retail Salespersons data.