Model Salary 2025: Median $48,470, Top Earners $131K+
The median annual salary for models in the United States is $48,470, according to the latest Bureau of Labor Statistics data. That works out to about $23 per hour. But pay varies hugely: the bottom 10% earn around $34,190, while top earners bring in $131,470 or more. The mean wage, pulled higher by a few high-profile earners, sits at $72,800.
How much Models earn
Models earn a median of $48,470 per year, or $23.30 an hour. The typical range runs from $34,190 at the 10th percentile to $131,470 at the 90th. Because modeling work is often freelance and project-based, annual income can be unpredictable. Many models piece together multiple jobs or supplement with other work.
Earnings depend on the type of modeling (fashion, commercial, parts, etc.), experience, and location. Only about 3,780 people in the U.S. are employed as models in the BLS survey, a tiny occupation.
Pay by state
Location matters a lot for model income. The highest-paying state is Arizona, where the mean wage hits $109,910. New York follows at $107,280, then New Jersey ($60,520), California ($57,400), and Illinois ($53,280). On the low end, Georgia reports a mean of just $15,080 (likely reflecting a few low-paying jobs), Missouri at $34,610, and New Hampshire at $39,890.
- Arizona: $109,910
- New York: $107,280
- New Jersey: $60,520
- California: $57,400
- Illinois: $53,280
How to become Model
There is no single path. Most models start by building a portfolio of professional photos, often through test shoots with photographers. Self-submissions to agencies or open calls are the standard entry point. While no formal education is required, acting or dance classes can help with posing and confidence.
Reputable modeling agencies do not charge upfront fees. Scams are common; if an agency asks for large payments for classes or test shoots without a contract, walk away. Many models work part-time while building their book, and commercial modeling (e.g., catalogs, fit modeling) offers steadier work than high-fashion runway.
- Get professional headshots and a portfolio of varied looks.
- Research and submit to legitimate agencies via their website or open calls.
- Consider signing with a smaller local agency to gain experience.
- Network with photographers, makeup artists, and stylists.
Job outlook
The BLS projects a -0.5% decline in modeling employment from 2024 to 2034, essentially flat or slightly shrinking. However, about 1,200 openings per year are expected, mostly to replace workers who leave the occupation. Competition is intense: many people want to model, but few jobs exist. Success often requires persistence, business savvy, and a willingness to relocate to major markets.
Frequently asked questions
What is the average salary for a model in 2025?
The median salary is $48,470 per year; the mean is $72,800. Most models earn between $34,190 and $131,470.
Do models need a degree?
No formal degree is required. A high school diploma is common. Portfolio, look, and networking matter more than education.
Which state pays models the most?
Arizona pays the highest mean wage at $109,910, followed by New York ($107,280).
Is modeling a growing career?
No, employment is projected to shrink slightly (-0.5%) over the next decade, but about 1,200 openings per year still arise from turnover.
Salary figures are U.S. Bureau of Labor Statistics estimates (OEWS / Employment Projections). For informational purposes only; not career or financial advice. See the full Models data.